Peter Armstrong, Director
Peter Armstrong is a Founding Partner, principal investor and Board Director at Alder Bay Equity Partners. Peter is also Founder of Armstrong Group, owner and operator of the award-winning Rocky Mountaineer luxury train company as well as numerous holdings in the travel and tourism sector.
Since its inception in 1990, Armstrong Group has evolved from a small entrepreneurial dream into one of Canada's most admired and respected companies. Under Mr. Armstrong’s leadership, the first acquisition was the federal government’s fledgling tourist rail service through the Canadian Rockies. That first foray has now become the acclaimed, Rocky Mountaineer, offering premium rail experiences through the majestic Canadian Rockies. Rocky Mountaineer has been recognized with numerous awards and including the prestigious World Travel Awards’ “World’s Best Luxury Travel Product” and as one of the “50 Best Employers in Canada.”
Mr. Armstrong is active in the local business community and serves on many industry and community Boards. He is a recipient of the Canadian Venture Capital Association’s Entrepreneur of the Year Award, Ernst & Young’s Entrepreneur of the Year Award for Tourism and Hospitality and is a member of both the Canadian Railway Hall of Fame and the Canadian Tourism Hall of Fame. He has received an Honorary Doctorate of Law as well as an Honorary Doctorate of Technology.
Eric Andrew, Chairman
Eric Andrew is a Partner, Chairman & CEO at Alder Bay Equity Partners. Eric is a hands-on business advisor who helps management, boards and owners of privately-owned businesses succeed by developing better business strategies and understanding and responding to the challenges and risks they face.
His business management experience ranges from managing the Human Resource and People Development Group of Coopers & Lybrand in BC a group of about 350 people in the early 90’s; to being the Global Leader of PwC’s Entrepreneurial and Private Business Practice; to over 40 years of experience with many families and their businesses both large and small in several industries including Real Estate Development and Resorts, Manufacturing, Distribution, Retail and Service, Hospitality and Fund Management.
Since retiring as a partner of PwC in 2017, he has served on various Boards, Advisory Boards and Family Councils. He has held advisory, executive and board appointments in not-for-profit organizations including the Alliance of Manufacturers and Exporters BC, the University of British Columbia Chancellor’s Advisory Council, the Board of Governors of the CA Education Foundation, a community Family Services Agency and the Choose Again Society for Attitudinal Healing in Vancouver and Costa Rica where he helped establish a Centre for Attitudinal Healing initially for young adults experiencing various forms of addiction and depression and now helping individuals from all walks of life find wellness and joy in their lives.
Eric Andrew, Chairman
Eric Andrew is a Partner, Chairman & CEO at Alder Bay Equity Partners. Eric is a hands-on business advisor who helps management, boards and owners of privately-owned businesses succeed by developing better business strategies and understanding and responding to the challenges and risks they face.
His business management experience ranges from managing the Human Resource and People Development Group of Coopers & Lybrand in BC a group of about 350 people in the early 90’s; to being the Global Leader of PwC’s Entrepreneurial and Private Business Practice; to over 40 years of experience with many families and their businesses both large and small in several industries including Real Estate Development and Resorts, Manufacturing, Distribution, Retail and Service, Hospitality and Fund Management.
Since retiring as a partner of PwC in 2017, he has served on various Boards, Advisory Boards and Family Councils. He has held advisory, executive and board appointments in not-for-profit organizations including the Alliance of Manufacturers and Exporters BC, the University of British Columbia Chancellor’s Advisory Council, the Board of Governors of the CA Education Foundation, a community Family Services Agency and the Choose Again Society for Attitudinal Healing in Vancouver and Costa Rica where he helped establish a Centre for Attitudinal Healing initially for young adults experiencing various forms of addiction and depression and now helping individuals from all walks of life find wellness and joy in their lives.
Luke Geiger, Vice President
Luke Geiger is a Partner, and Vice President at Alder Bay Equity Partners. Luke enjoys working with Alder Bay's partners and Management teams to help them realize the potential of their business.
Luke began his professional career working in public practice firms KPMG and PwC where he obtained the CPA and CBV designations. Luke’s primary areas of focus were in Private Company Services and Deals with a specialization in Valuations and Transaction Services. Prior to joining Alder Bay, Luke founded a financial advisory firm specializing in working with business owners in Western Canada.
Luke is the Treasurer for Westmont Montessori located in Metchosin, BC. Luke enjoys spending time with his young family, and exploring the outdoors by land and by sea. The Geiger household lives by the motto that "Life is Always On".
Michael Lee, Director
Michael Lee is a Founding Partner, principal investor and Board Director at Alder Bay Equity Partners. He is also the Chief Strategy Officer of UrbanLogiq, which provides leading AI-powered data analytics platforms for governments.
Michael is a former Member of the Legislative Assembly of BC and has served as the Shadow Minister for Attorney General and Indigenous Relations & Reconciliation, Official Opposition Critic for Transportation, Infrastructure and TransLink, and Parliamentary Secretary for Affordable Housing. Before his two terms in elected office, Michael was a lawyer and partner with Lawson Lundell LLP, serving as the head of the Business Services Group and the co-lead of the Corporate Governance Group. He advised public and private companies regarding mergers and acquisitions, equity and debt financings, and corporate reorganizations. Michael also advised boards of directors on corporate governance, directors’ duties and responsibilities, and regulatory compliance, and acted as counsel to special committees in related party transactions and other corporate transactions.
Prior to obtaining his law degree at the University of Victoria, Michael worked as a ministerial assistant to a federal cabinet minister in Justice and National Defence. He has also served on boards of not-for-profit organizations, including Alumni UBC, Arts Umbrella, the Downtown Vancouver Business Improvement Association, the Justice Education Society of BC, Leadership Vancouver, Science World British Columbia, Sustainable Cities International, SUCCESS and the YMCA of Greater Vancouver Foundation.