Peter Armstrong is a founding partner, principal investor and Board Director at Alder Bay Equity Partners. Peter is also Founder and Executive Chairman of Armstrong Group, owner and operator of the award-winning Rocky Mountaineer luxury train company as well as numerous holdings in the travel and tourism sector.
Since its inception in 1990, Armstrong Group has evolved from a small entrepreneurial dream into one of Canada's most admired and respected companies. Under Mr. Armstrong’s leadership, the first acquisition was the federal government’s fledgling tourist rail service through the Canadian Rockies. That first foray has now become the acclaimed, Rocky Mountaineer, offering premium rail experiences through the majestic Canadian Rockies. Rocky Mountaineer has been recognized with numerous awards and including the prestigious World Travel Awards’“World’s Best Luxury Travel Product” and as one of the “50 Best Employers in Canada.”
Mr. Armstrong is active in the local business community and serves on many industry and community Boards. He is a recipient of the Canadian Venture Capital Association’s Entrepreneur of the Year Award, Ernst & Young’s Entrepreneur of the Year Award for Tourism and Hospitality and is a member of both the Canadian Railway Hall of Fame and the Canadian Tourism Hall of Fame. He has received an Honorary Doctorate of Law as well as an Honorary Doctorate of Technology.